Campaigns, sessions, profiles, attribution and automation in one platform built for traffic managers, agencies and growth teams.
Three things that silently sabotage your traffic ROI — every month, no warning, no obvious culprit.
Events firing twice, fbclid not persisted, server-side without fallback. Meta Ads optimizes against bad data and you pay more to convert less.
GA4 shows one number, Meta shows another, the checkout shows a third. Each platform claims the sale — and nobody knows the truth. Budget decisions become guesses.
Someone came in via Meta Ads, returned via direct, and converted — credited as 'organic'. You cut the channel that's actually generating sales and ROAS collapses.
From install script to tagging automation — a complete analytics stack in one place.
Captures sessions, events, UTMs and clicks with cross-browser identity via deterministic fingerprint, server-side HttpOnly cookie and lead ID — resistant to iOS ITP and cookie clearing.
Five attribution models: First Touch, Last Touch, Linear, Time Decay and Position Based. Cross-session credit: Meta Ads receives credit when the conversion comes from another session.
Identify visitors by email, phone or custom ID. Build profiles with session history, automatic RFM segments (Champions, Loyal, At Risk, Lost) and LTV, frequency and repurchase rate analysis.
Rules with conditions based on tracking and checkout events (approved purchase, refund, abandoned cart). Automatic actions: tags, webhooks with configurable per-field payload, conversions and properties.
Model any journey in your funnel. See completion rate per step, where users drop off and compare funnels across periods.
Visualize where users click on each page with visual heatmaps. Element rankings, scroll depth and automatic background screenshots.
Dedicated dashboard with real-time KPIs: Gross Revenue, ROAS, Average Ticket, CAC, LTV and Repurchase Rate. Orders with full buyer journey, conversion funnel, product ranking and RFM analysis — all by period and channel.
Manage multiple clients or projects in a single dashboard. Completely isolated data per workspace with role-based access control.
Proactive background monitoring: sharp conversion drop, webhook silence, bot traffic spike and disconnected integration. Get notified before losing sales.
Analyze how many visitors return over time by acquisition cohort. Identify channels that bring high-retention audiences, not just volume.
Compare launches side by side and generate an automatic debrief at the end. Share via a unique link valid for 30 days — the client sees results without needing platform access.
Automatically identifies and isolates bot sessions and invalid traffic. Clean data by default — no inflated metrics or attribution contamination.
Manage pixels and tags directly in the platform. Fire Meta CAPI server-side with inline token, deduplicate Pixel↔CAPI events by the same event_id, configure URL-based triggers and capture HubSpot forms — no GTM required.
Cross-session attribution at the visitor level: when a user came through Meta Ads in one session and converted in another, all touched channels receive the correct credit.
Five mathematical attribution models — analyze which model best represents your customer's real journey and make investment decisions with real data.
Ad platforms plus 26+ checkouts and e-commerces — from Hotmart and Kiwify to Stripe, Shopify and Nuvemshop. Connect in minutes.
OAuth + campaign, adset and ad sync every few hours. Cross-referenced with sessions by UTM; fbclid identifies the channel and feeds server-side conversions (CAPI).
OAuth + campaign, group and ad sync every 6h via Google Ads API. Cross-referenced with sessions by UTM or campaign ID; gclid identifies the channel and feeds server-side conversions (CAPI).
Purchase webhook with hottok authentication. Automatic purchase → session link via SCK.
Webhook with token authentication. Supports upsell, bump and subscriptions.
Webhook with HMAC-SHA256. Events: approved purchase, refund, chargeback.
Webhook via URL token. Approved purchase, cancellation, active subscription.
International checkout webhook. Approved purchase, subscription and refund linked to the session.
Shopify, WooCommerce, Nuvemshop, Yampi, Tray and more — orders with the full buyer journey.
Click ID (ttclid) already captured and cookies recreated today. TikTok campaign sync and Ads dashboard coming soon.
Integrate any platform via custom webhook. Configure event, source platform and security token.
The tracker captures and persists all click IDs from ad platforms in localStorage, and also recreates native cookies for Enhanced Conversions.
Create conditions based on any event, URL, campaign or property. The rule engine processes events every 2 minutes and automatically executes actions.
Paste one line of code on your site and start tracking sessions, events, UTMs, clicks and conversions instantly. The panel builds the snippet for you — already filled with your workspace and the right attributes. Works with any platform: WordPress, Webflow, Shopify, landing pages and more.
<script
src="https://tracker.castnexo.com.br/script/latest.js"
data-workspace-id="SEU_WORKSPACE_ID"
async
></script>Profiles identified with name, email, phone, custom traits and tags. See all sessions, events and conversions for each person in chronological order.
Agency mode: each client in its own isolated workspace and a consolidated view of your book — switch accounts in one click, no spreadsheets and no shared logins.
Each client's data isolated by RLS. Switch accounts in one click, without mixing campaigns or profiles.
Plans built for managing multiple clients, with consolidated billing for your book in packages that scale as you grow.
Agency dashboard with every client and their recent metrics gathered in one panel, with per-client alerts.
Three paths to solve attribution: international paid tracker, Brazilian UTM link, or full platform. See what each one covers.
| Capability | TrackerCastnexo | UTMify | Hyros |
|---|---|---|---|
| Cross-session attribution (visitor-level) | — | ||
| Available attribution models | 5 | 1 | 5 |
| Heatmaps + click analytics | — | — | |
| Behavioral automation rules | — | — | |
| Custom conversion funnels | — | — | |
| Identified profiles / lightweight CDP | — | — | |
| Checkout & e-commerce (26+ platforms: Hotmart, Stripe, Shopify…) | — | ||
| Ecommerce Dashboard (ROAS, CAC, LTV, Buyer Journey) | — | — | |
| RFM customer analysis (automatic segments) | — | — | |
| Native Tag Manager / inline CAPI server-side | — | — | |
| Conversions API (Meta CAPI) | |||
| Fingerprint + server-side HttpOnly cookie | — | ||
| Support and billing in BRL | — |
Comparison based on competitors' public features as of 2026-06. Subject to change.
If something's still unclear after reading this, talk to us straight from the help button inside the platform.
Install the tracker in 2 minutes, connect your campaigns and see what's really generating conversions.
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